Which countries have the most Twitter users in 2023?īased on the advertising audience reach numbers published in Twitter’s self-service tools in April 2023, (a) the latest data show that: Note: The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases. As a result, readers should be wary of any short-term trends within these numbers. However, it’s important to note that the numbers published in Twitter’s self-service advertising tools tend to fluctuate significantly over time, even within short periods. (b)įor comparison, Facebook’s data show that the global advertising reach of its flagship platform increased by 5.0% (+108 million users) in the 12 months leading up to April 2023. The platform’s latest numbers indicate that Twitter’s advertising reach has grown much more slowly than Facebook’s advertising reach has grown over the past 12 months. Note that Twitter’s advertising audience figures represent monthly users, rather than the daily user figures that the company used to report in its investor earnings reports. To put this figure in perspective, advertisers can now reach 92 million fewer users on Twitter than they could this time last year. Recent data published in the company’s self-service advertising tools shows that Twitter’s advertising audience reach shrank by -19.8% over the past 12 months. How fast is Twitter growing in 2023? Twitter’s advertising audience reach
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